RaceChip product families
Product pages first. Vehicle-specific offer second.
These pages explain GTS 5, RS, S, XLR5 and RX like RaceChip product pages. The exact compatible product, gains, app options, smart features and price are calculated only after the customer selects a vehicle and engine.
Performance increase
Throttle optimization
Electric cars
Important for pricing
Descriptions first, not direct cart items.
Customers should understand the product family here. When they want to buy, the selector asks for brand, model and engine so the RaceChip reseller API can return the exact offer.
RaceChip products are not one fixed-price storefront SKU. A GTS 5 for one vehicle can have a completely different price and power increase than a GTS 5 for another vehicle, so the cart item must be created from the configurator response.
Product pages
Browse product families
Customers should understand the product family here. When they want to buy, the selector asks for brand, model and engine so the RaceChip reseller API can return the exact offer.
How it sells
Explain the family
Customers compare GTS 5, RS, S, XLR5 and RX without seeing misleading fixed prices.
Select the vehicle
The selector asks for brand, model and engine before any product is added to the cart.
Use API pricing
The RaceChip API returns the compatible offer, app control, smart features and vehicle-specific price.